Founded in England in 1924, Belstaff has a long tradition of innovative design. The brand first garnered attention for developing their signature breathable waterproof ‘wax cotton,’ which is still used today. Bikers, aviators, and the military quickly embraced Belstaff’s protective outerwear; cultural icon Che Guevara even sported the ‘Trialmaster’ style during his legendary motorcycle trip across South America. The company continues to manufacture product exclusively in England, and has found a new audience in the fashion set. Belstaff jackets tend to hold their value over time, and are sought after by cult collectors and vintage lovers.
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Our collectible tees are pretty nifty. As crewcuts designer Jenny Cooper says, "They get a special flight of fancy." Which basically means the team has a field day selecting the embellishments?in this case, a smattering of spin-cycle-friendly sequins. To make it extra comfortable, our designers added an invisible interior lining (so the sequins are only sparkly, never scratchy).
Finally, a solution to the never-ending battle of kids versus sunblock. After signing up for a surf clinic, our designer was inspired to create our very own version of the rash guard?it makes moms' lives easier and keeps kids covered at the beach and pool. With a snug second-skin fit and smart UPF 50 sun protection (think of UPF as SPF, but for fabrics), it's perfect for boogie boarding, building sand castles and just about anything involving fun in the sun. It's recommended by the Skin Cancer Foundation as an effective UV protectant but remember, no tee is 100 percent effective against sunburn, so make sure to have sunblock on hand as well.
As industry prices increase other retailers are either turning to synthetic alternatives or getting rid of down items entirely. The other guys might be getting out, but we?re still getting down. We continue to offer the best value in down outerwear with 600 fill-power feather insulation (the higher, the better insulating ability) to keep kiddos warm without a lot of weight. And we use our special water-repellent finish to keep them dry. With plenty of pockets for stowing hats and gloves and our cool-kid retro styling so he can stand out in the elements.
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