Founded in 2002 by designer Geren Lockhart after graduating from Parsons, Geren Ford’s signature look is inspired by the beauty and fascinations that Lockhart has experienced during her worldly travels. Drawing from the art, film, music and architecture in cities across the globe, Lockhart has translated these influences into beautifully unique garments that explore the realms of both fashion and factuality. Raised by artist parents during the Bohemian art scene of the late 70’s and early 80’s, Lockhart’s childhood was shared between the faced paced SoHo district of New York and California’s Bay Area. This split allowed Lockhart to appreciate and incorporate diversity in her designs from an early age, and eventually influenced the open minded approach to fashion that Lockhart utilizes in her pieces today. With elegantly minimalist silhouettes and impeccable attention to detail, Geren Ford’s designs create an aesthetic of classic modernism that culminates into a sophisticated and highly wearable collection.
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French Connection stretch-knit body-con dress is a sharp piece for a fierce evening look. Wear with pointed stilettos for a look that means business!Spotlight Knits Dress bandage panel detail throughout and a zipper detail in the back.
A soft jersey maxi dress with thin, delicate straps and a graceful scoop neckline is a sweet warm weather staple. A thigh-high slit allows a glimpse of leg along one side. Unlined.
Take it out to play. Dance. And romance. Our sweetheart of a dress is the ultimate cross-over artist. We love the halter neckline (perfect for showing off sun-kissed skin) and flared skirt (with just the right amount of swish). Designed in light, crisp cotton poplin with a hint of sexy stretch, in the perfect brights and neutrals. Double criss-cross open back Sweetheart neckline Sexy side ruching Fit-and-flare shape; 17? from waist Machine wash. Tumble dry. Imported cotton/spandex
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