Theory

Theory

In 1997, Andrew Rosen founded Theory, an apparel brand based around the idea of comfortable, great-fitting pants for women. By merging a successful American merchandising model with the European sensibility of quality and superior craftsmanship, Theory quickly saw great success and expanded the line to include a greater range of silhouettes, as well as a men's collection. Today, the brand is loved for its simple and classic demeanor and relied on for comfort, quality and a perfect fit. With professional work wear in addition to casual weekend options, the ultimate Theory customer doesn't need much else to look polished seven days a week.