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Privacy Notice

This website (the "Website") is owned, operated and distributed by Bluefly, Inc., a Delaware corporation ("Bluefly"). Bluefly also owns the website located at www.belleandclive.com and information provided to Bluefly on this Website may also be used on www.belleandclive.com as well as other websites owned by Bluefly or its subsidiaries. BY ACCESSING ANY PART OF THE WEBSITE, YOU ARE AGREEING TO THE TERMS AND CONDITIONS DESCRIBED BELOW (THE "PRIVACY POLICY") AND THE TERMS AND CONDITIONS OF THE BLUEFLY CONDITIONS OF USE (THE "CONDITIONS OF USE"). IF YOU DO NOT AGREE TO ANY OF THESE TERMS, YOU SHOULD NOT USE THE WEBSITE. This Privacy Policy applies to all users, including both users who are simply viewing the Website and users who are purchasing goods through the Website.

Bluefly may, at its sole discretion, modify this Privacy Policy at any time. By accessing the Website at any time after such modifications, you are agreeing to such modifications. This Privacy Policy was last modified as of July 2012.

What Personally Identifiable Information Does Bluefly Collect?

Bluefly collects the following types of personally identifiable information from you:

  • User Provided Information: You may affirmatively provide Bluefly with certain personally identifiable information (such as your name, email address, postal address, phone number, birthdate, and credit card information) when participating in various activities on the Website.
  • Information Collected by "Cookies": When you visit the Website, Bluefly and/or third parties that we contract with may send one or more "cookies¿, javascript tags or similar devices to your computer. A "cookie" is a small line of text that is stored with your Web browser, which Bluefly uses to help provide better service to you. Your browser has options to accept, reject or provide you with notice when a cookie is sent. Bluefly may use cookies for many purposes, including (without limitation) to save your password so you don't have to re-enter it each time you visit the Website, and to deliver content (which may include product offers) specific to your interests.
  • Log File Information: Bluefly's servers automatically record certain information that your web browser sends whenever you visit the Website. These server logs may include information such as your web request, Internet Protocol ("IP") address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.
  • Information Collected by "Clear GIFs": Bluefly and/or third parties that we contract with may employ "clear GIFs" (a.k.a. Web Beacons), tracking pixels or similar devices, which are used to track the online usage patterns anonymously (i.e., in a non-personally-identifiable manner). In addition, Bluefly may also use these devices in HTML-based emails sent to users to track which emails are opened by recipients.

Various features on the Website may allow you to share your information with others by publicly posting that information on the Website and/or sharing that information by other communication methods including (without limitation) email, Facebook or Twitter. To the extent that you choose to share any such information it is no longer considered personal information and is not covered by this privacy policy.

How Does Bluefly Use Personally Identifiable Information?

Bluefly will use information you provide to process and fulfill your order, including to send you emails to confirm your order status and shipment. In addition, it may use personally identifiable information to deliver product offers and other content specific to your interests.

If you have not opted out from receiving emails from Bluefly, it may use your email address or other personally identifiable information to send commercial or marketing messages. Bluefly also may use your email address for non-marketing or administrative purposes (such as notifying you of major Website changes or for customer service purposes). You cannot opt out of receiving emails for non-marketing or administrative purposes.

Bluefly uses aggregated information (such as anonymous user usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the Website and to create new features, promotions, functionality, and services by storing, tracking, and analyzing user preferences and trends. In addition, Bluefly may use "cookies¿ clear gifs and log file information to deliver product offers and other content specific to your interests, and remember information so that you will not have to re-enter it each time you visit the Website.

Will Bluefly Share Personally Identifiable Information with Others?

Bluefly will not share your personally identifiable information (such as name or email address) with other, third-party companies (other than its subsidiary and other affiliated companies) for their commercial or marketing use without your consent or except as part of a specific program or feature for which you have the ability to opt-in or opt-out, except as set forth herein.

Bluefly may provide personally identifiable information to employees, consultants, affiliates or other businesses or persons for the purpose of processing such information on its behalf. In such circumstances, Bluefly requires that these parties agree to protect the confidentiality of such information and to comply in all respects with this Privacy Policy. For example, we use Coremetrics, a service provider, to help us gather and analyze information about our customers. Coremetrics' only role is to help us conduct our business and deliver the most relevant products and services. If you would like to deactivate our ability to analyze your anonymous browsing and purchase behavior through the use of this service or find out more about our service provider, including its privacy policy and how to opt out, go to: http://www.coremetrics.com/company/privacy.php

Bluefly may share your personally-identifiable information, including your name, address, email address, as well as a record of any transactions you conduct on the Website or offline with Bluefly with third-party advertising companies and their service providers in order to deliver to you banner advertisements and other advertising tailored to your interests when you visit certain websites, and may allow such parties to use cookies, javascript tags, web beacons, tracking pixels or similar devices in order to gather such information. These advertising companies will make the data provided to them anonymous. To discontinue receiving advertisements from Blue Kai, one of the advertising companies we work with, please click here.

To the extent that you use electronic wallet technology provided by another interactive service, we may share some of your purchase information with that service to assist it in serving you better. However, rest assured that we would only share that information with the service you are using and then only to the extent that such service agreed to protect your private information by adopting a privacy policy with appropriate protections.

If you provide us with your name and postal address, we may make this information available to other companies who want to mail you information about their products. Of course, you always have the option to not have such information shared (For instructions on how to insure that this information will not be shared, please see below).

Bluefly may share non-personally-identifiable information (such as anonymous User usage data, referring / exit pages and URLs, platform types, number of clicks, etc.) with interested third-parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the Website.

In addition, Bluefly may release personally identifiable information: (i) to the extent it has a good-faith belief that such action is necessary to comply with any applicable law, enforce any provision of the Conditions of Use, protect itself against any liability, defend itself against any claims, protect the rights, property and personal safety of any user or protect the public welfare; or (ii) to respond to a court order, subpoena, or search warrant.

How can I remove my name from your direct mail or email list?

To unsubscribe from email:

To unsubscribe from Bluefly marketing email, click here and follow the simple instructions.

Note: Please allow up to five business days to process your request to unsubscribe.

To unsubscribe from Bluefly's Direct Mail Program:

Send email to DMoptout@bluefly.com

Include your email address, full name, physical mailing address and zip code
i.e. johndoe@aol.com
John Doe
42 W. 39th Street
New York, NY 10018
Type Dmoptout as the subject line

Is My Information Secure?

Bluefly has implemented security measures to protect personally identifiable information collected on the Website against loss, misuse or alteration. In addition, your account information is protected by a password for your privacy and security. It is important that you protect against unauthorized access to your password and to your computer by logging off once you have finished using a shared computer. Moreover, despite the precautions described above, Bluefly cannot and does not guarantee that the individual user information you have transmitted will not be intercepted by others and/or decrypted or accidentally disclosed, and it accepts no liability for any unintentional disclosure.

In the Event of Merger, Sale, or Bankruptcy

In the event that Bluefly is acquired by or merged with a third party entity, it reserves the right to transfer or assign the information it has collected from users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of Bluefly¿s bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, Bluefly may not be able to control how your personal information is treated, transferred, or used.

Children's Privacy

You must be 13 years and older to register to use the Website. As a result, Bluefly does not collect information about children.

Special Note to International Users

The Website is hosted in the United States and is intended for and directed to users in the United States. If you are accessing the Website from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the Website, which is governed by U.S. law, this Privacy Policy, and our Conditions of Use, you are transferring your personal information to the United States and you consent to that transfer.

California Privacy Rights

California Civil Code Section 1798.83 permits users of the Website who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail with "California Privacy Rights" in the heading to privacy@Bluefly.com or write us at:

Bluefly Privacy Rights
42 West 39th Street, 9th Floor
New York, New York 10018

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