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Bluefly in the News:

Will You Shop at Bluefly’s New Flash Sale Site? 12/31/11

BELLE & CLIVE – THE PRE-LAUNCH BONANZA 12/15/11

DECEMBER’S ALL ABOUT CHANEL IMAN 12/14/11

Bluefly's New Flash Sale Site Launching Today! 12/13/11

5 Things You're Going To Love about New Flash Sale Site Belle & Clive 12/13/11

Bluefly Launches A Flash Sales Site For Ladies And Gentlemen 12/13/11

Black Friday 2011: LivingSocial announces half-off deals 11/21/11

What Editor-At-Large Is Sneaking Us Into Her Bluefly Closet? 11/15/11

Video: Man Repeller Leandra Medine Answers Reader Questions About Yoga, Arm Parties, and More! 10/27/11

Bluefly does diamonds 10/24/11

Bluefly.com adds diamonds at steep discounts 10/21/11

Fashion News Round-Up: $19,000 Shoelaces, Men in Heels, Bluefly's Diamonds, and More 10/19/11

Pippa Middleton Shows Lots Cleavage, Susie Bubble's Suitcase and More From Around the Web 10/10/11

VIDEO: Get An Inside Look At Susie Bubble's Fashion Week Wardrobe 10/10/11

Susie Bubble Always Likes It "When Fashion And Food Marry" 10/10/11

Susie Bubble Is Used To People Staring At Her All The Time 10/07/11

See the Contents of Susie Bubble's Closet Suitcase 10/07/11

Susie Bubble: "I Always Like it When Fashion & Food Marries Up" 10/07/11

Susie Bubble's Been Asked to Sign Backs 10/07/11

Fall Must-Haves 09/28/11

Top Trends for Fall 2011 9/25/11

Dept. Stores, M-Commerce Leading the Social Media Way 8/23/11

"11 Speciality Brands With the Highest "Digital IQ" in Social Media" 8/23/11

"Bluefly Named Among Top 10 Digital Retailers" 8/23/11

"Bluefly Named Among Top 10 Digital Retailers" 8/23/11

"Bluefly Named Among Top 10 Digital Retailers" 8/23/11

"L2 and Buddy Media Study Ranks Digital Footprint of 64 Specialty Retail Brands" 8/23/11

Bradley Cooper Speaks French, Lady Gaga Splurges, and More! 6/03/11

Bluefly Summer 2011 Collections Preview 5/10/11

Shoppers More 'Deliberate' on the Internet (video) 4/19/11

Kimora Lee Simmons on Her Weight Loss: 'I'm a Real Woman' 4/15/11

A Look Inside Giuliana Rancic's Closet 3/24/11

Lust-Have: Giuliana Rancic's Sexy Shoe Collection 3/24/11

What's in Giuliana Rancic's Closet 3/24/11

Take a Step Inside Giuliana Rancic's Closet 3/24/11

EXCLUSIVE VIDEO: What's in Giuliana Rancic's Closet? 3/24/11

Bluefly.com To Launch Social Game Platform 3/16/11

Bluefly's Badges 3/15/11

Bluefly And Badgeville Make A Game Out Of Ecommerce Solutions 3/14/11

Retailer Spotlight: Bluefly 3/14/11

Bluefly Launches Social Game to Increase Customer Loyalty 3/11/11

Bluefly Launches New Online-Shopping Game 3/10/11

Hair Helmets at McQueen, A Shopping Game on Bluefly.com and More From Around the Web 3/10/11

BLUEFLY Gets the MOOD on DESIGNER for SPRING 2011 3/10/11

Online Fashion Retailer Bluefly Tries On Social Gaming 3/10/11

Clash of the Real Housewives' Closets: Bethenny Versus Kyle 3/04/11

Shop Chic: January's Top 5 Looks 1/28/11

Prepare For Closet Envy: Real Housewife Of Beverly Hills Kyle Richards Shows Off Her Walk-In 2/24/11

VIDEO: Go Inside Real Housewife Kyle Richards's Beverly Hills Closet 2/23/11

Go Inside Kyle Richards' Closet 2/23/11

Warning: The Contents Of Kimora Lee's Closet May Make You Green With Envy 1/20/11

Inside Kimora Lee Simmons's Diamond-Filled "Satellite" Closet 1/20/11

Kimora's back-up closet is bigger than my house 1/19/11

Video: The Inside of Kimora Lee Simmons's Closet 1/19/11

SNEAK PEEK: Tour Kimora Lee Simmons's Fabulous Closet 1/19/11

Video: A Peak into Kimora's Closet 1/19/11

Bag envy: Take a peek inside Kimora Lee Simmons' closet 1/19/11

Bluefly's Fragrance Boutique 1/14/11

Bluefly Gets The Beauty Bug 1/13/11

Bluefly to sell fragrances online at a discount 1/13/11

Bluefly to sell fragrances online at a discount 1/13/11

Bluefly Launches Online Fragrance Boutique 1/13/11

Bluefly to sell fragrances online at a discount 1/13/11

Bluefly Opens a Fragrance Boutique! 1/14/11

WWD Media: Bluefly Now Selling Fragrances 1/13/11

Bluefly Now Selling Fragrances 1/13/11

Joan and Melissa Rivers Confess in the Latest Bluefly "Closet Confession" 12/07/10

A Look That's Worth a Million Hits 12/02/10
In September, however, for the first time, Bluefly had models on its item pages don some boxy-cut cashmere sweaters to see if they increased sales.

Bluefly Catches Customers Offline and Online 10/26/10
Bradford Matson, chief marketing officer of Bluefly Inc., an online shopping site featuring designer apparel at 20 to 40 percent off retail prices, said integrating offline and online advertising is an effective way to draw consumers.

Bluefly Catches Customers Offline and Online 10/26/10
Bradford Matson, chief marketing officer of Bluefly Inc., an online shopping site featuring designer apparel at 20 to 40 percent off retail prices, said integrating offline and online advertising is an effective way to draw consumers.

Bluefly CMO Talks Marketing Style 10/1/10
When Melissa Payner-Gregor joined Bluefly as president in 2003, she knew exactly who she wanted to lead the then-fledgling e-commerce site's marketing function: Brad Matson.

Readable on a Smartphone, Bar Codes Come to TV 9/26/10
One of Bluefly's "Closet Confessions" commercials, featuring Bethenny Frankel of "The Real Housewives of New York City," with scannable information about things for sale on Bluefly.

Johnny Weir: Everyone Should Be Very Glam About Their Lives 06/29/10

WWD Media: Hachette Follows the Tide... Bluefly Confesses... Vuitton Search... 4/7/10
Bluefly launches "Closet Confessions".

WWD Media: Bluefly Sees Sales Uptick 3/5/10
At Bluefly this week, the recession seemed to be on hold.

His Latest Catchword: Unveiled! 7/24/08

Early Markdowns Mean Springtime for Shoppers 5/15/08

Out to Make 6:31 A.M. Fashionable 3/17/07

Discount e-tailer still hopes for buzz 11/27/06

THE BOSS; Stay Calm and Wear Black 9/15/05

Bargain Hunters Stalk the Bluefly 5/26/05

Style is Eternal

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