About Bluefly

Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior value.

Our headquarters are in New York City, in the heart of the Fashion District, at 42 West 39th Street, New York, NY 10018. Our phone number is 212.944.8000 and fax is 212.354.3400. We can also be reached by email at flyrep@bluefly.com.

Investor Relations

For up-to-date investor information, please visit investor.bluefly.com.

In the Press

His Latest Catchword: Unveiled! 7/24/08

Out to Make 6:31 A.M. Fashionable 3/17/07

THE BOSS; Stay Calm and Wear Black 9/15/05

Bargain Hunters Stalk the Bluefly 5/26/05

Discount e-tailer still hopes for buzz 11/27/06

Early Markdowns Mean Springtime for Shoppers 5/15/08

Video

Video Spotlight: Bluefly 5/29/09