investor relations

Bluefly.com is wholly owned by Bluefly, Inc. Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a publicly traded company. The Company's initial public offering was on May 21, 1997. For more financial information regarding Bluefly and to read Bluefly's public filings, please visit sec.gov. For stock quotations, please visit nasdaq.com. For access to beneficial ownership reports, please visit sec.gov.

Bluefly on Fox Business

Investor Information:

BFLY Definitive Information Statement - August 2012 (.pdf)

2011 BFLY Form 10-K (.pdf)

Audit Committee Charter (.pdf)

Nominating Committee Charter (.pdf)

2012 Proxy Statement (.pdf)

2012 Proxy Card - Front (.pdf)

2012 Proxy Card - Back (.pdf)

Press Releases:

BLUEFLY PRESENTATION AT 15TH ANNUAL NEEDHAM GROWTH CONFERENCE AT THE NEW YORK PALACE HOTEL ON JANUARY 17, 2013
Wednesday, January 16, 2013

JAMES GALLAGHER JOINS BLUEFLY AS CHIEF FINANCIAL OFFICER
Thursday, November 29, 2012

BLUEFLY REPORTS THIRD QUARTER 2012 RESULTS
Wednesday, November 21, 2012

BLUEFLY REPORTS SECOND QUARTER 2012 RESULTS
Tuesday, August 14, 2012

SCOTT A. ERDMAN JOINS BLUEFLY AS SENIOR VICE PRESIDENT OF MERCHANDISING
Tuesday, June 12, 2012

BLUEFLY REPORTS FIRST QUARTER 2012 RESULTS
Monday, May 14, 2012

BLUEFLY REPORTS FULL YEAR AND FOURTH QUARTER 2011 RESULTS
Friday, April 6, 2012

BLUEFLY ANNOUNCES MANAGEMENT CHANGES
Thursday, February 2, 2012

EYEFLY.COM LAUNCHES SPRING 2012 COLLECTION
Wednesday, February 1, 2012

BLUEFLY'S NEWEST CLOSET CONFESSION CELEBRATES THE FUN-LOVING STYLE OF MICKEY BOARDMAN
Tuesday, January 31, 2012

DIY PHENOM ERICA DOMESEK STARS IN BLUEFLY'S NEWEST CLOSET CONFESSION
Tuesday, January 10, 2012

BLUEFLY ANNOUNCES PARTICIPATION IN THE 14TH ANNUAL ICR XCHANGE CONFERENCE
Thursday, January 5, 2012

BLUEFLY REPORTS THIRD QUARTER 2011 RESULTS; NET SALES INCREASE BY 10%
Thursday, November 10, 2011

BLUEFLY LAUNCHES NEW BLOG FLYANDMIGHTY.COM & NEW CLOSEST CONFESSION - BOTH STARRING "MAN REPELLER" LEANDRA MEDINE
Wednesday, October 26, 2011

BLUEFLY INTRODUCES A NEW DIAMOND COLLECTION
Wednesday, October 19, 2011

BLUEFLY TAPS BLOGGING PHENOM SUSIE BUBBLE AS LATEST START OF ITS AWARD-WINNING CLOSET CONFESSIONS SERIES
Monday, October 5, 2011

BLUEFLY ANNOUNCES NEW FUNDING TO FUEL GROWTH
Thursday, September 8, 2011

BLUEFLY REPORTS SECOND QUARTER 2011 RESULTS; NET SALES INCREASE BY 17%
Thursday, August 11, 2011

JOSEPH C. PARK APPOINTED AS BLUEFLY CHIEF OPERATING OFFICER
Wednesday, June 1, 2011

BLUEFLY REPORTS FIRST QUARTER 2011 RESULTS NET SALES INCREASE BY OVER 7%
Tuesday, May 10, 2011

ANDREW RUSSELL APPOINTED TO BLUEFLY BOARD OF DIRECTORS
Thursday, April 7, 2011

AFTER ONE OF THE COLDEST WINTERS ON RECORD, NOW IT'S TIME TO THINK SPRING; BLUEFLY LAUNCHES NEW SPRING COLLECTION TODAY
Wednesday, March 2, 2011

GIULIANA RANCIC ADDS HER "CONFESSION" TO BLUEFLY'S AWARD-WINNING CLOSET CONFESSIONS SERIES
Thursday, March 24, 2011

BLUEFLY TO ENHANCE ONLINE SHOPPING EXPERIENCE AND ENCOURAGE CUSTOMER INTERACTIONS WITH SOCIAL GAMING PLATFORM
Thursday, March 10, 2011

BLUEFLY'S CLOSET CONFESSIONS SERIES WINS FASHION 2.0 AWARD FOR BEST ONLINE VIDEO; REAL HOUSEWIFE OF BEVERLY HILLS KYLE RICHARDS' CONFESSION LAUNCHES TODAY
Wednesday, February 23, 2011

BLUEFLY REPORTS PROFITABLE FOURTH QUARTER POSITIVE EPS AND 17% GROWTH IN NET SALES (.pdf)
Wednesday, February 16, 2011

BLUEFLY LAUNCHES FIRST CLOSET CONFESSION OF 2011 WITH THE FABULOUS KIMORA LEE SIMMONS (.pdf)
Wednesday, January 19, 2011

BLUEFLY AND A + D LABS ANNOUNCE LAUNCH OF ONLINE FASHION EYEWEAR COMPANY (.pdf)
Monday, January 10, 2011

BLUEFLY ANNOUNCES HOLIDAY SALES RESULTS (.pdf)
Thursday, January 6, 2011

BLUEFLY ANNOUNCES PARTICIPATION IN THE 13TH ANNUAL ICR XCHANGE CONFERENCE (.pdf)
Wednesday, January 5, 2011
TUNE IN TO THE WEBCAST AT 8:00 AM PACIFIC TIME ON WEDNESDAY JANUARY 12, 2011

JOAN AND MELISSA RIVERS TURN THEIR RED CARPET QUIPS ON THEMSELVES IN BLUEFLY'S LATEST "CLOSET CONFESSION" (.pdf)
Tuesday, December 7, 2010

BLUEFLY REPORTS THIRD QUARTER FISCAL 2010 RESULTS - NET SALES INCREASE 12% (.pdf)
Monday, November 8, 2010

DENISE SEEGAL APPOINTED TO BLUEFLY BOARD OF DIRECTORS (.pdf)
Monday, November 8, 2010

KELLY OSBOURNE SHOWS OFF HER FASHION OBSESSIONS IN BLUEFLY'S CLOSET CONFESSIONS (.pdf)
Tuesday, October 19, 2010

TV PERSONALITY ANDY COHEN PROVES A CLOSET LASTS A LIFETIME (.pdf)
Monday, October 11, 2010

FORMER REAL HOUSEWIFE OF NEW YORK BETHENNY FRANKEL BRINGS SASS AND STYLE TO BLUEFLY'S CLOSET CONFESSIONS (.pdf)
Wednesday, September 22, 2010

BLUEFLY'S NEW IPHONE APP PUTS FASHION GOODS ON THE GO (.pdf)
Tuesday, September 14, 2010

THOUSANDS OF NEW FALL 2010 STYLES TO GO LIVE ON BLUEFLY TODAY (.pdf)
Wednesday, September 8, 2010

BLUEFLY PARTNERS WITH BRAVO MEDIA TO LAUNCH ITS POPULAR ONLINE VIDEO SERIES "CLOSET CONFESSIONS" (page 1) (page 2)(.pdf)
Tuesday, September 7, 2010

BLUEFLY REPORTS SECOND QUARTER 2010 RESULTS (.pdf)
Friday, August 6, 2010

BLUEFLY REPORTS FIRST QUARTER 2010 RESULTS, INCREASES TOPLINE GROWTH AND AVERAGE ORDER SIZE (.pdf)
Tuesday, May 4, 2010

BLUEFLY CONNECTS FASHION & SOCIAL MEDIA WITH INNOVATIVE NEW PLATFORM FEATURING CELEBRITY & CONSUMER CLOSETS (.pdf)
April 7, 2010

BLUEFLY ANNOUNCES CLOSING OF SECOND TRANCHE OF RHO INVESTMENT (.pdf)
Thursday, February 25, 2010

BLUEFLY REPORTS FULL YEAR AND FOURTH QUARTER 2009 RESULTS (.pdf)
Thursday, February 18, 2010

RHO VENTURES COMMITS $15 MILLION GROWTH EQUITY INVESTMENT TO BLUEFLY (.pdf)
Monday, December 21, 2009

TRANG HUYEN IS VOTED WINNER OF BLUEFLY'S AMERICA'S MOST STYLISH BLOGGER COMPETITION (.pdf)
Tuesday, December 1, 2009

BLUEFLY REPORTS THIRD QUARTER 2009 RESULTS (.pdf)
Tuesday, November 10, 2009

BLUEFLY.COM & AOL STYLELIST.COM SELECT 8 CONTESTANTS TO COMPETE IN AMERICA'S MOST STYLISH BLOGGER COMPETITION (.pdf)
October 28, 2009

FASHION POWREHOUSE BLUEFLY.COM AND AOL'S STYLELIST.COM JOIN FORCES IN SEARCH OF AMERICA'S MOST STYLISH BLOGGER (.pdf)
Thursday, September 29, 2009

BLUEFLY REPORTS POSITIVE OPERATING INCOME FOR SECOND QUARTER 2009 (.pdf)
Thursday, August 6, 2009

BLUEFLY REPORTS FIRST QUARTER 2009 RESULTS (.pdf)
Tuesday, May 5, 2009

BLUEFLY TO HOLD CONFERENCE CALL AND WEBCAST ON MARCH 11 TO DISCUSS FOURTH QUARTER AND FULL YEAR RESULTS (.pdf)
Tuesday, March 10, 2009

BLUEFLY REPORTS FOURTH QUARTER AND FULL YEAR 2008 RESULTS (.pdf)
Thursday, March 5, 2009

BLUEFLY WINS INTERNATIONAL SERVICE EXCELLENCE AWARD (.pdf)
Monday, January 26, 2009

BLUEFLY RETURNS TO PROJECT RUNWAY AS EXCLUSIVE ONLINE RETAIL SPONSOR (.pdf)
January 14, 2009

BLUEFLY JOINS WITH TOUCHSTONE PICTURES AND JERRY BRUCKHEIMER FILMS' TO PROMOTE 'CONFESSIONS OF A SHOPAHOLIC' (.pdf)
January, 2009

BLUEFLY TO HOLD CONFERENCE CALL AND WEBCAST ON NOVEMBER 12, 2008 TO DISCUSS THIRD QUARTER RESULTS (.pdf)
Wednesday, October 29, 2008

BLUEFLY DEBUTS CHRISTIAN SIRIANO PREMIER WOMEN'S COLLECTION (.pdf)
July 23, 2008

BLUEFLY TO HOLD CONFERENCE CALL AND WEBCAST ON AUGUST 13, 2008 TO DISCUSS SECOND QUARTER RESULTS (.pdf)
Tuesday, July 1, 2008

BLUEFLY REPORTS THIRD QUARTER 2007 RESULTS (.pdf)
Tuesday, November 13, 2007

BLUEFLY REPORTS SECOND QUARTER 2007 RESULTS (.pdf)
Wednesday, August 8, 2007

BLUEFLY ANNOUNCES PARTICIPATION IN THE JMP SECURITIES RESEARCH CONFERENCE AND GOLDMAN SACHS GLOBAL INTERNET CONFERENCE (.pdf)
Tuesday, May 22, 2007

BLUEFLY REPORTS FIRST QUARTER 2007 RESULTS (.pdf)
Wednesday, May 9, 2007, at 5:00 pm EST

BLUEFLY REPORTS RECORD FOURTH QUARTER AND FULL YEAR 2006 REVENUE (.pdf)
Wednesday, February 28, 2007

BLUEFLY REPORTS THIRD QUARTER 2006 RESULTS (.pdf)
Tuesday, November 14, 2006

BLUEFLY REPORTS SECOND QUARTER 2006 RESULTS (.pdf)
Thursday, August 3, 2006

Maverick Capital and Prentice Capital Close On Purchase of $50 Million Stake in Bluefly (.pdf)
Thursday, June 15, 2006

Maverick Capital and Prentice Capital Agree to Purchase $50 Million Stake in Bluefly (.pdf)
Monday, June 5, 2006

Events:

Bluefly 4th Quarter and Full Year 2008 Results
Wednesday, March 11, 2009, at 5:00 pm EST
> view the press release (.pdf)
> listen to the webcast

Bluefly 3rd Quarter 2008 Results
Wednesday, November 12, 2008, at 5:00 pm EST
> view the press release (.pdf)
> listen to the webcast

Bluefly 2nd Quarter 2008 Results
Wednesday, August 13, 2008, at 5:00 pm EST
> view the press release (.pdf)
> listen to the webcast

Bluefly 1st Quarter 2008 Results
Wednesday, May 7, 2008, at 5:00 pm EST
> view the press release (.pdf)
> listen to the webcast

Bluefly 4th Quarter and Full Year 2007 Results
Wednesday, March 26, 2008, at 5:00 pm EST
> view the press release (.pdf)
> listen to the webcast

Presentations:

Bluefly at the Needham Growth Conference - Slide Presentation Materials
> view the presentation (.pdf)

Bluefly at the 14th Annual ICR XChange Conference
Wednesday, January 11, 2012, at 2:50 pm EST
> listen to the webcast

Bluefly at the TAG 3rd Annual Spring Consumer Conference
Thursday, March 31, 2011, at 8:15 am EDT
> listen to the webcast

Bluefly at 13th Annual ICR XChange Conference
Wednesday, January 12, 2011, at 8:00 am PST (11:00 am EST)
> listen to the webcast

Bluefly at Goldman Sachs 8th Annual Global Internet Conference
Thursday, May 24, 2007, at 11:00 am PDT (2:00 pm EDT)
> view the presentation (.pdf)
> listen to the webcast

Bluefly in the News:

Black Friday 2011: LivingSocial announces half-off deals 11/21/11

What Editor-At-Large Is Sneaking Us Into Her Bluefly Closet? 11/15/11

Video: Man Repeller Leandra Medine Answers Reader Questions About Yoga, Arm Parties, and More! 10/27/11

Bluefly does diamonds 10/24/11

Bluefly.com adds diamonds at steep discounts 10/21/11

Fashion News Round-Up: $19,000 Shoelaces, Men in Heels, Bluefly's Diamonds, and More 10/19/11

Pippa Middleton Shows Lots Cleavage, Susie Bubble's Suitcase and More From Around the Web 10/10/11

VIDEO: Get An Inside Look At Susie Bubble's Fashion Week Wardrobe 10/10/11

Susie Bubble Always Likes It "When Fashion And Food Marry" 10/10/11

Susie Bubble Is Used To People Staring At Her All The Time 10/07/11

See the Contents of Susie Bubble's Closet Suitcase 10/07/11

Susie Bubble: "I Always Like it When Fashion & Food Marries Up" 10/07/11

Susie Bubble's Been Asked to Sign Backs 10/07/11

Fall Must-Haves 09/28/11

Top Trends for Fall 2011 9/25/11

Social Media Stalwarts 8/24/11

"11 Speciality Brands With the Highest "Digital IQ" in Social Media" 8/23/11

Dept. Stores, M-Commerce Leading the Social Media Way 8/23/11

"Bluefly Named Among Top 10 Digital Retailers" 8/23/11

"L2 and Buddy Media Study Ranks Digital Footprint of 64 Specialty Retail Brands" 8/23/11

Department Stores, M-Commerce Leading the Social Media Way 8/23/11

I Spy the Style Stars of Eyefly 6/20/11

Shoppers More 'Deliberate' on the Internet (video) 4/19/11

Kimora Lee Simmons on Her Weight Loss: 'I'm a Real Woman' 4/15/11

A Look Inside Giuliana Rancic's Closet 3/24/11

Lust-Have: Giuliana Rancic's Sexy Shoe Collection 3/24/11

What's in Giuliana Rancic's Closet 3/24/11

Take a Step Inside Giuliana Rancic's Closet 3/24/11

EXCLUSIVE VIDEO: What's in Giuliana Rancic's Closet? 3/24/11

Bluefly.com To Launch Social Game Platform 3/16/11

Bluefly's Badges 3/15/11

Bluefly And Badgeville Make A Game Out Of Ecommerce Solutions 3/14/11

Retailer Spotlight: Bluefly 3/14/11

Bluefly Launches Social Game to Increase Customer Loyalty 3/11/11

Bluefly Launches New Online-Shopping Game 3/10/11

Hair Helmets at McQueen, A Shopping Game on Bluefly.com and More From Around the Web 3/10/11

BLUEFLY Gets the MOOD on DESIGNER for SPRING 2011 3/10/11

Online Fashion Retailer Bluefly Tries On Social Gaming 3/10/11

Clash of the Real Housewives' Closets: Bethenny Versus Kyle 3/04/11

Shop Chic: January's Top 5 Looks 1/28/11

Prepare For Closet Envy: Real Housewife Of Beverly Hills Kyle Richards Shows Off Her Walk-In 2/24/11

VIDEO: Go Inside Real Housewife Kyle Richards's Beverly Hills Closet 2/23/11

Go Inside Kyle Richards' Closet 2/23/11

Warning: The Contents Of Kimora Lee's Closet May Make You Green With Envy 1/20/11

Inside Kimora Lee Simmons's Diamond-Filled "Satellite" Closet 1/20/11

Kimora's back-up closet is bigger than my house 1/19/11

Video: The Inside of Kimora Lee Simmons's Closet 1/19/11

SNEAK PEEK: Tour Kimora Lee Simmons's Fabulous Closet 1/19/11

Video: A Peak into Kimora's Closet 1/19/11

Bag envy: Take a peek inside Kimora Lee Simmons' closet 1/19/11

Bluefly's Fragrance Boutique 1/14/11

Bluefly Gets The Beauty Bug 1/13/11

Bluefly to sell fragrances online at a discount 1/13/11

Bluefly Launches Online Fragrance Boutique 1/13/11

Bluefly to sell fragrances online at a discount 1/13/11

Bluefly Opens a Fragrance Boutique! 1/14/11

WWD Media: Bluefly Now Selling Fragrances 1/13/11

Bluefly Now Selling Fragrances 1/13/11

WWD Media: Bluefly Invests in Eyewear Site 1/11/11
Bluefly Inc. this spring will branch into a second e-commerce business - prescription eyewear.

Joan and Melissa Rivers Confess in the Latest Bluefly "Closet Confession" 12/07/10

Joan Rivers' Closet: A Hysterical Look Inside 12/07/10

Joan Rivers' Fashion 'Confessions' 12/07/10

Joan Rivers Divulges the Contents of her Closet 12/07/10

Closet Confessions: Joan Rivers 12/08/10

Joan Rivers Gives a Glimpse Inside her Closet 12/08/10

Joan Rivers Opens Up Her Closet for Bluefly.com 12/08/10

Joan Rivers Shows Off Her Wardrobe 12/07/10

Joan Rivers Only Wears Jeans to Go Swimming 12/08/10

Joan and Melissa Rivers Open Up Their Very Own Closet to Critique 12/07/10

A Look That's Worth a Million Hits 12/02/10
In September, however, for the first time, Bluefly had models on its item pages don some boxy-cut cashmere sweaters to see if they increased sales.

Bluefly Catches Customers Offline and Online 10/26/10
Bradford Matson, chief marketing officer of Bluefly Inc., an online shopping site featuring designer apparel at 20 to 40 percent off retail prices, said integrating offline and online advertising is an effective way to draw consumers.

Bluefly CMO Talks Marketing Style 10/1/10
When Melissa Payner-Gregor joined Bluefly as president in 2003, she knew exactly who she wanted to lead the then-fledgling e-commerce site's marketing function: Brad Matson.

Readable on a Smartphone, Bar Codes Come to TV 9/26/10
One of Bluefly's "Closet Confessions" commercials, featuring Bethenny Frankel of "The Real Housewives of New York City," with scannable information about things for sale on Bluefly.

Johnny Weir: Everyone Should Be Very Glam About Their Lives 06/29/10

WWD Media: Hachette Follows the Tide... Bluefly Confesses... Vuitton Search... 4/7/10
Bluefly launches "Closet Confessions".

WWD Media: Bluefly Sees Sales Uptick 3/5/10
At Bluefly this week, the recession seemed to be on hold.

His Latest Catchword: Unveiled! 7/24/08

Early Markdowns Mean Springtime for Shoppers 5/15/08

Out to Make 6:31 A.M. Fashionable 3/17/07

Discount e-tailer still hopes for buzz 11/27/06

THE BOSS; Stay Calm and Wear Black 9/15/05

Bargain Hunters Stalk the Bluefly 5/26/05

XBRL Financials

eXtensible Business Reporting Language (XBRL)

XBRL is an XML-based language for the electronic transmission of business and financial data. XBRL is not an accounting standard, but rather a standard for transmitting business and financial data. The various XBRL exhibits included on this web page are displayed in their native XML format and have been included to provide you the option of importing them into your XBRL viewer of choice. A rendering of our XBRL exhibits have also been included below to assist you in viewing the XBRL exhibits in a traditional tabular format.

2013 Q1 Financials - Exhibits (.zip)

2013 Q1 Financials - Rendering (.zip)

2012 Financials - Exhibits (.zip)

2012 Financials - Rendering (.zip)

Q3 2012 Financials - Rendering (.zip)

Q3 2012 Financials - Exhibits (.zip)

Q2 2012 Financials - Rendering (.zip)

Q2 2012 Financials - Exhibits (.zip)

Q1 2012 Financials - Rendering (.zip)

Q1 2012 Financials - Exhibits (.zip)

Q4 2011 Financials - Rendering (.zip)

Q4 2011 Financials - Exhibits (.zip)