Honing her design skills at Ralph Lauren and establishing her own swimwear collection, Laura Poretzky further cemented her credentials by launching Abaete in 2004. A complete line of ready-to-wear, Abaete embodies Poretzky's spirit by capturing her `French femininity, Brazilian sensuality and American simplicity.' Not only has Poretzy been able to fill the closets of every fashionista with her Abaete collection, but she has also successfully launched a collection with Payless Shoe Source, spearheading a trend in high-end collaborations with mass retailers.
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