Launched in 2007, Kathleen McFeeters believes the Ali Ro woman is a youthful spirit with an old soul. She seeks out trends to mix with classic pieces. She is uptown. She is downtown. She is casual. She is playful. In a word, she is every woman. Take an original print and add unexpected, fun details and embellishments. What you have is an Ali Ro design custom made for the Ali Ro woman.