An acronym for bon chic, bon genre- or good style, good attitude- BCBGMAXAZRIA combines a European sensibility with an American spirit. Headed by founder and designer, Max Azria, BCBG has become a staple in the closets of women who crave flirty, feminine dresses and stylish separates. With the acquisition of Herve Leger and the introduction of his Max Azria collection and BCBGeneration, Azria's empire covers the full fashion spectrum to appeal to every market and personal style.
I absolutely love this dress! It is very comfortable, and I don't need to continually adjust it. It defines my curves emphasizing my waist, but is not tight. I swear it is super sexy. For women that may be heavier busted, (I am a 34, not a full D, but more than C), you may want to use the straps that come with it. Met my date, and when he saw me, from a distance, he mouthed " Oh My God!" If you are thinking about it, GRAB IT!
BCBGMAXAZRIA
opal grey silk 'Cleona' blouse
user rating:
Stylish and Chic
May 21, 2012
What a great blouse! The style is wonderful as an overblouse without being over-sized or matronly. The fabric is beautiful as well. Just love this look with slim grey or black pants.
BCBGMAXAZRIA
off white floral mesh tulle 'Moriza' long dress
user rating:
Stunning!
May 12, 2012
This dress is absolutely gorgeous and the pictures do not do it justice! It is a fantastic gown and if you're considering ordering it I recommend that you go for it. The only issue it that the bottom is sheer but I purchased a long slip which easily fixed the problem.
BCBGMAXAZRIA
lavender mist chiffon one shoulder dress
user rating:
May 12, 2012
It is a great dress; nice fabric and style but runs very small. I have a few bcbg dress and all of them are size 2, but when I ordered this dress in that size I could not even zip it up, it was too small.
BCBGMAXAZRIA
gardenia stretch 'Casey' slim flare pants
user rating:
See-through
May 24, 2012
These pants are awesome in almost every way...except for the fact that they are totally see-through. I love the fit and considered having them lined but couldn't justify the expense. Too bad - they'd be perfect in any color other than white.
Don't fade into the background. Work the room in style with this bold BCBGMAXAZRIA dress. Stretch ponte tank dress boasts a figure-flaunting fitted silhouette. Scoop neckline. Crisscross detailing at asymmetrical front hem. Exposed back zip closure. Sporty racerback. 86% rayon, 13% nylon, 1% spandex. Imported. Length: 31 in Product measurements were taken using size SM. Keep your clothing clean, in place, and in style with these products! Hollywood's best-kept Fashion Secret:
This loose-fitting blouse juxtaposes an embroidered cotton placket with colorblock silk chiffon. Keyholes rest at the front and back, and the back fastens with hook-and-eye closures. The elbow-length raglan sleeves have cutout shoulders. Semi-sheer. Fabric: Silk chiffon. 100% silk. Dry clean. Imported. MEASUREMENTS Length: 26in / 66cm, from shoulder
Founded in 1989, BCBGMAXAZRIA is the vision of one man: founder, designer, chairman and CEO Max Azria. Named for the French phrase bon chic, bon genre, a Parisian slang meaning good style, good attitude, the brand embodies a true combination of European sophistication and American spirit. The collection is a resulting line of directional, sophisticated designs in the most luxurious fabrics. Celebrities such as Angelina Jolie, Sarah Michelle Gellar, Rachel Bilson and Eva Mendes amongst many others, are huge fans of the brand.
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