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An acronym for bon chic, bon genre- or good style, good attitude- BCBGMAXAZRIA combines a European sensibility with an American spirit. Headed by founder and designer, Max Azria, BCBG has become a staple in the closets of women who crave flirty, feminine dresses and stylish separates. With the acquisition of Herve Leger and the introduction of his Max Azria collection and BCBGeneration, Azria's empire covers the full fashion spectrum to appeal to every market and personal style.
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