Founded in England in 1924, Belstaff has a long tradition of innovative design. The brand first garnered attention for developing their signature breathable waterproof wax cotton, which is still used today. Bikers, aviators, and the military quickly embraced Belstaffs protective outerwear; cultural icon Che Guevara even sported the Trialmaster style during his legendary motorcycle trip across South America. The company continues to manufacture product exclusively in England, and has found a new audience in the fashion set. Belstaff jackets tend to hold their value over time, and are sought after by cult collectors and vintage lovers.