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Fred Perry

What started in the 1950s as a sportswear brand by three-time Wimbledon winner and Davis Cup Champion, Fred Perry, has emerged as part of history’s punk style. A smart, sturdy shirt from a legendary tennis extraordinaire, the “Fred” became the identity of England’s working class and renegades. Adopted by a music subculture of jazz, soul, and punk, groups such as the Mods and “Perry Boys” reinvented the polo’s American Ivy League look. The “Fred” became a clean shirt for a reckless time. The Fred Perry collection encompasses a multitude of colorful, sporty polos, retro shoes, sleek jackets, knit tops, and accessories for men and women. All products are marked by the signature laurel, a symbol of timeless style and unique history.
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