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Geren Ford

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About Geren Ford

Founded in 2002 by designer Geren Lockhart after graduating from Parsons, Geren Ford’s signature look is inspired by the beauty and fascinations that Lockhart has experienced during her worldly travels. Drawing from the art, film, music and architecture in cities across the globe, Lockhart has translated these influences into beautifully unique garments that explore the realms of both fashion and factuality. Raised by artist parents during the Bohemian art scene of the late 70’s and early 80’s, Lockhart’s childhood was shared between the faced paced SoHo district of New York and California’s Bay Area. This split allowed Lockhart to appreciate and incorporate diversity in her designs from an early age, and eventually influenced the open minded approach to fashion that Lockhart utilizes in her pieces today. With elegantly minimalist silhouettes and impeccable attention to detail, Geren Ford’s designs create an aesthetic of classic modernism that culminates into a sophisticated and highly wearable collection.

review

Geren Ford
black silk grosgrain a-line skirt
user rating: 5 out of 5 Stars
Simple black skirt with a twist
September 06, 2011
This skirt surprised me. I worried the zipper down the center front would look like it belonged in the back. However, I raised the bottom zipper pull slightly (it's a two-way zipper) to create a slightly sexy front slit. When fully closed, the zipper and its pulls blend in so it looks like a plain black, straight skirt. The hem is a couple inches above my knees. [Thank you, Bluefly, for listing skirt length!] With long legs and broad shoulders, I favor flared skirts, to balance my top half. Though straight, this skirt shows enough leg to distract/balance. The main reason I bought this was it's 100% silk. Even the pockets are silk lined. The pockets concerned me. Some pockets' linings don't drop down, so if you put something in them, it falls out. These pocket linings drop down, so you can use them. The pocket lining fabric is delicate, so I won't be putting keys in there. The pockets are at the correct height for me! My arms are slightly bent when I stick my hands in the pockets. It's like this thing was made for petites! You know how hard it is to find a short silk skirt with correctly placed pockets when you're a petite? The body of the skirt is a lightweight silk twill. I've never had a piece in this fabric. I've been looking for simple, thin, silk items to wear to job interviews on hot days but that I can also wear for fun. I wore this for eight hours yesterday, to the movies, to dinner, to a friend's house. Most of the time I was sitting. Today the back of the skirt is barely rumpled. I'll pack this when I travel. I got this in a 2, and it was the correct size. I'm usually a 2 in petites at J. Crew. I got great customer service from Bluefly on this order. After purchasing, I got a sale email. When I clicked through, the skirt was less than I had paid! My order hadn't even arrived! When I asked, I got a refund on the difference. It was only a few dollars, not even enough to cover shipping, but every shopping dollar is precious.
Geren Ford
black silk ruffle one shoulder blouse
user rating: 5 out of 5 Stars
Very Happy
June 10, 2011
The blouse is lovely; nice quality, fits well, classy and a little sexy, I am very happy with it. Moreover what a great website, great selection of merchandise, fast efficient service, I will be back - thank you Bluefly!
Geren Ford
berry silk contrast grosgrain a-line skirt
user rating: 5 out of 5 Stars
great skirt
May 23, 2011
the skirt is lovely and flattering. The trim is navy.
Geren Ford
ivory tiger ikat silk smocked waist v-neck slip dress
user rating: 5 out of 5 Stars
Great dress!
May 18, 2011
Wore this to my boyfriends graduation...it was perfect!! I got so many compliments on my outfit! Plus its comfy which is always a bonus
Geren Ford
bright green silk ruffle one shoulder blouse
user rating: 5 out of 5 Stars
fabulous for a night on the town
May 13, 2011
Love this top! Fits great and is so chic. Got many compliments. Wore it out in Vegas with the girls.