These days, fashion brands tend to lose credibility for straying from the artistry of the original creators but the Helmut Lang brand has
managed to stay relatively intact. Known as one of the creators who popularized and perfected fashion minimalism in the 90s, Helmut Lang has continually drawn a strong fashion following by consistently delivering pieces that encompass both worlds of understated classics and a darker, fetishist aesthetic. Renowned by artists of every medium for their always on-point color palettes, fluid drapes, and
unconventional tailoring, Helmut Lang clothing, shoes, and handbags redefine the meaning of modern luxury.