OMG. We didn't think it was possible for Urban Decay to completely reinvigorate their already incredible Eyeshadow category, but thanks to new advancements in shadow fomulation technology (and a lot of time coming up with fun names), they've done it. Their new line of shadows features an incredible new formula, a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blendability. And, this amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade is silky, blendable, and stays put. The new assortment of shades features best-selling favorites, all new shades, and several shades previously available in past palettes. (Basically, customers asked, and they listened.) Check out the wide assortment of shimmer, satin, sparkle, duo-tone and matte shades, in everything from warm neutrals to lush brights.
- The chromed gunmetal compact now allows you to pop your shadows out, and pop them into one of their new customizable palettes.
- The sophisticated new token also features a large, clear window to easily spot your shade.