At only 30-years old, Gabrielle “Coco” Chanel opened the first Chanel boutique in Deauville, France–a move that was very ahead of its time for women in 1913. After the heavily corseted, ultra-fitted eras of women’s apparel pre-World War I, Coco is credited with redefining women’s style with modern designs that were sporty and comfortable, while still exuding luxury and femininity. She created this everlasting aesthetic by innovatively using historically masculine attributes like dark colors, suiting fabrics and a focus on tailoring.


With an already impressive career under his belt, German designer Karl Lagerfeld was handed the reigns of the brand in 1983. By the time he was appointed, Lagerfeld had already designed and integrated one of the industry’s most-infamous logos–the interlocked double “CC”. While continuing to innovate, the current Creative Director is steadfast in honoring the brand’s legendary craftsmanship with subsidiary company Paraffection, which preserves and promotes the use of heritage artisanry and manufacturing techniques.


The most time-honored handbag in Chanel’s 100+ year history is the 2.55. Released in February 1955 (hence the “2.55” moniker), it’s still one of the world’s most in-demand handbags, which is why we have a wide range for you to shop in B.timeless–from the most-recent to decades-old vintage. Plus, we love the bag’s romantic backstory–its signature flap was designed by Coco so she could use it to store love letters.

In 2011, Karl Lagerfeld launched the Boy Bag–inspired by his legendary predecessor Coco and her affinity for the traditional menswear aesthetic, plus her most-noted lover. Shortly after its launch, Lagerfeld stated: “Chanel used men’s underwear to make dresses; she had this boyish attitude...She got it from Boy Capel, the great love of her life which, incidentally, explains why the new bag is called the Boy Chanel.”

Also known as the “WOC,” this design couldn’t be more versatile. It can be worn crossbody or on the shoulder, carried as a clutch and, of course, used as a wallet when paired with larger bags like hobos and totes. Even better, it comes in a ton of variations like the classically quilted, colored, caviar leather and exotic fabrications such as python; rendered in different silhouettes like Boy and Halfmoon.