BRAND SPOTLIGHT: DAVID YURMAN

Everything You Need to Know About the American Jewelry Icon

TRUE ARTISTS

David Yurman, a native of Long Island, New York, was an artist and sculptor working in many studios throughout the 1960s. He met his future wife and company co-founder Sybil Kleinrock during this time and the two eventually moved to upstate New York, where they honed their craft eventually focusing on jewelry sculpture. After years of selling their artwork at craft fairs and art galleries, they married in 1979 and founded the David Yurman company a year later.

FROM NATURE...A LEGEND IS BORN

In 1983, David Yurman debuted one of the most-iconic designs in fine jewelry: the cable, a vision that struck Yurman while in the woods observing intertwining trees and vines that he found to be an elegant, visceral inspiration. Originally introduced as a bracelet, it became synonymous with the brand and its use was expanded into all product categories. The use of this sculptural motif visually connects the brand’s jewelry into a signature collection of designs to this day.

SHOPPING LIST

Your must-haves from David Yurman, of course, start with Cable. The Cable Classics bracelet ties in gold accents giving it ultimate versatility. Translated into a ring, the Albion Ring also incorporates the sculptural look that Cable offers. Both styles come in many variations that let you to choose from birthstones, diamonds, semi-precious stones like lapis lazuli & turquoise and many more vibrant hues.

But you don’t have to just stick to cable. David Yurman is credited with being one of the first major jewelers to incorporate pavé diamonds into sterling silver, allowing for more everyday luxury. Look for these styles in link and chain bracelets or necklaces. Yurman is also known for mixing metals–a timeless look that is very on-trend today. Plus, you can endlessly layer on the rest of your collection with the mixing-and-matching freedom that mixed metals offer.

Shop David Yurman jewelry in B.timeless today to build a jewelry collection you’ll covet for years, at a fraction of the cost.