The house of Balmain came into its own during the golden age of Parisian couture, when screen sirens like Brigitte Bardot and Marlene Dietrich stepped out in the labels signature evening gowns. In recent years, the brand has experienced a modern runway Renaissance. Under the creative direction of Christophe Decarnin, the label has become a favorite of international It Girls like Julia Restoin and Kate Moss who favor Balmains aggressive footwear, stamp-size mini dresses, and strong silhouettes. And all women can appreciate the labels commitment heritage.
[Founder] Pierre Balmain had a very on-trend approach to fashion: he wanted to create the appropriate outfit for the appropriate moment, Decarnin has said. That is also my ambition.